Location-based Advertising Market to Witness Significant Growth of USD $262.03 Billion with 16.4% CAGR by 2029

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 What Are the Key Factors Driving Location-based Advertising Market Size and Growth?
 The location-based advertising market size has grown rapidly in recent years. It will grow from $123.34 billion in 2024 to $142.96 billion in 2025 at a compound annual growth rate (CAGR) of 15.9%. The growth in the historic period can be attributed to the rise of location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, rising demand for personalized advertising, increased adoption of dynamic creative optimization (DCO).
 
 The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $262.03 billion in 2029 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to mobile device penetration, 5G technology adoption, e-commerce services, real-time customer location data, customer behavior understanding. Major trends in the forecast period include advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, location intelligence platforms.
 
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 Which Drivers Are Positively Impacting the Location-based Advertising Market?
 The increasing proliferation of mobile devices is expected to propel the growth of the location-based advertising market going forward. Mobile devices provide users with constant connectivity to the internet, enabling instant access to information, news, and updates. Mobile devices enable location-based advertising by leveraging global positioning system technology to deliver targeted and relevant ads to users based on their real-time geographical location. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, the number of mobile connections in the UK rose to 71.8 million, reflecting a 3.8% increase (approximately 2.6 million connections) compared to 2021. By 2025, there will be 68.3 million people living in the UK, of whom 95% (or about 65 million people) will have smartphones. Therefore, the increasing proliferation of mobile devices is driving the growth of the location-based advertising market.
 
 Which Segments Are Attracting Maximum Investment in the Location-based Advertising Market?
 The location-based advertising market covered in this report is segmented — 
 
 1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting
 2) By Advertisement Type: Push Advertising, Pull Advertising
 3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion
 4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications
 5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals
 
 Subsegments:
 1) By Geotargeting: Regional Targeting, City-Level Targeting, Country-Level Targeting 
 2) By Geofencing: Proximity-Based Advertising, Real-time Location Alerts 
 3) By Beaconing: Bluetooth Low Energy (BLE) Beacons, Proximity Marketing With Beacons 
 4) By Mobile Targeting: App-Based Targeting, Device-Based Targeting, Location-Triggered Ads 
 5) By Geo-Conquesting: Competitor Location Targeting, Brand-specific Location Targeting 
 
 What Are the Key Trends Shaping the Location-based Advertising Market?
 Major companies operating in the location-based advertising market are focused on developing innovative and advanced technological solutions, such as location-based advertising platforms, to gain a competitive edge in the market. This platform, as a digital marketing tool, utilizes geographic information from mobile devices or other sources to deliver targeted advertisements to users based on their real-time or historical location data. For instance, in July 2022, Moovit, an Israel-based mobile advertising company, launched a new location-based advertising platform that allows brands to connect with transit riders while they are on the go. This platform lets advertisers target Moovit users based on their current location and route points during their journey. This ad platform is compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as users must provide consent to allow the app to track their location, and they can withdraw that consent at any time.
 
 Who Are the Emerging Players in the Location-based Advertising Market?
 Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.
 
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 Which Region Is Projected to Account for the Largest Share of the Location-based Advertising Market?
 North America was the largest region in the location-based advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
 
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