2025 Strategic Guide to the Digital Personalized Nutrition Market – Forecasts and Business Use Cases

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 What is the projected market size of the digital personalized nutrition industry, and what is its expected CAGR?
 The digital personalized nutrition market size has grown exponentially in recent years. It will grow from $0.75 $ billion in 2024 to $0.91 $ billion in 2025 at a compound annual growth rate (CAGR) of 21.1%. The growth in the historic period can be attributed to introduction of wearable solution, increase in the incidence of various illnesses, rise in geriatric population, growth in popularity of receiving nutritional guidance, and rise in disposable income.
 
 The digital personalized nutrition market size is expected to see exponential growth in the next few years. It will grow to $1.93 $ billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be attributed to rising demand for retained nutrition products, increasing in smartphone penetration and health application, increasing consumer health awareness, increasing preference for healthy lifestyle, and surge in consumer preference for high-quality food. Major trends in the forecast period include technological advancements, product innovations, emerging startup ecosystem with surging adoption of online personalized nutrition services, and advancements in health monitoring apps.
 
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 What external factors are influencing the digital personalized nutrition market’s growth momentum?
 The increasing incidence of lifestyle diseases is expected to propel the growth of the digital personalized nutrition market going forward. Lifestyle diseases are health conditions primarily caused or exacerbated by an individual’s lifestyle choices and behaviors rather than by infections or genetic factors alone. These diseases are often related to factors such as diet, physical activity, smoking, alcohol consumption, and stress. The various lifestyle diseases involved are heart disease, diabetes, obesity, and more. The incidence of lifestyle diseases is due to modernization, urbanization, sedentary lifestyles, poor diet, increased consumption of processed foods, and higher levels of stress. Digital personalized nutrition helps manage lifestyle diseases by providing tailored dietary recommendations based on an individual’s unique health data, which can improve nutrition, support healthier habits, and reduce the risk or severity of conditions like diabetes, obesity, and cardiovascular disease. For instance, in 2024, according to the International Diabetes Federation, a US-based umbrella organization, approximately 537 million adults (20–79 years) were living with diabetes in the world, which is projected to rise to 643 million by 2030 and 783 million by 2045. Therefore, the increasing incidence of lifestyle diseases is driving the growth of the digital personalized nutrition market.
 
 What are the major market segments driving the growth of the digital personalized nutrition industry?
 The digital personalized nutritionmarket covered in this report is segmented — 
 
 1) By Purchase Model: Subscription, One Time Purchase
 2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
 3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
 
 Subsegments:
 1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services 
 2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition
 
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 Which trends are expected to dominate the digital personalized nutrition market landscape in the coming years?
 Major companies operating in the digital personalized nutrition market are focusing on technological advancements such as AI-driven nutrition platforms to deliver more accurate, personalized dietary recommendations, enhance user engagement, and improve health outcomes for individuals with lifestyle-related diseases. AI-driven nutrition platforms use artificial intelligence to analyze individual health data and create personalized nutrition plans for optimized health. For instance, in December 2023, Helo Corp, a US-based company specializing in health and wellness technologies, launched Nutramatic, an AI-powered personalized nutrition service. Nutramatic offers a tailored diet plan based on comprehensive health assessments, continuous dietary recommendations, and integration with wearable devices. The platform also features real-time monitoring of health metrics and adaptive recommendations to enhance user wellness.
 
 Who are the key market players contributing to the growth of the digital personalized nutrition industry?
 Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor 
 
 Which regions are leading the growth of the digital personalized nutrition market globally?
 North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
 
 How Can Companies Use The Digital Personalized Nutrition Market Report to Drive Business Results?
 This report provides actionable insights tailored for business use — not academic analysis. Companies can leverage the data to:
 • Time market entry or expansion using growth forecasts and CAGR trends.
 • Develop competitive products by tracking key technology shifts and user preferences.
 • Tailor regional strategies with in-depth geographic data and local market dynamics.
 • Benchmark and plan partnerships using competitive landscape insights.
 
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