Marketing Automation Software Market Report 2024 - Marketing Automation Software Key Players, Statistics

 How big is the marketing automation software market today, and what are its future growth expectations?

The marketing automation software market size has grown rapidly in recent years. It will grow from $7.15 billion in 2024 to $8.23 billion in 2025 at a compound annual growth rate (CAGR) of 15.2%. The growth in the historic period can be attributed to focus on lead generation and conversion optimization, the rise of influencer marketing, demand for marketing automation consulting services, need for improved customer engagement and retention, expansion of email marketing automation.

The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $14.73 billion in 2029 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement.



Get Your Free Sample of The Global Marketing Automation Software Market Report:
Marketing Automation Software Market Report 2025

How has the marketing automation software market evolved, and what factors have shaped its growth?

The growth of digital marketing channels is expected to propel the growth of the marketing automation software market going forward. Digital marketing channels refer to businesses' various online platforms, tools, and techniques to promote their products or services, engage with their target audience, and drive conversions. Digital marketing channels are growing due to the widespread adoption of internet-connected devices, such as smartphones and computers, which has increased global internet penetration, providing businesses access to larger online audiences. Marketing automation software streamlines repetitive tasks, such as email campaigns and social media posts, enhancing efficiency in digital marketing channels and enabling targeted personalized user interactions. For instance, in June 2024, according to NGDATA, a Belgium-based digital experience company, Digital ad spending amounted to $522.5 billion in 2021 and is expected to grow to $835.2 billion by 2026. Additionally, social media advertising is pivotal to digital marketing, with global expenditures anticipated to nearly double from $141 billion in 2022 to $262 billion by 2028. Therefore, the growth of digital marketing channels drives the growth of the marketing automation software market.

What are the major segments of the marketing automation software market?
The marketing automation software market covered in this report is segmented –

1) By Deployment: Cloud-Based Deployment, On-Premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-User Verticals

Subsegments:
1) By Cloud-Based Deployment: Public Cloud, Private Cloud, Hybrid Cloud
2) By On-Premise Deployment: Single-Tenant Systems, Multi-Tenant Systems

Order your report now for swift delivery
Marketing Automation Software Market Report 2025

Which companies dominate the marketing automation software market?

Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce: The Customer Company Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.

How will evolving trends contribute to the growth of the marketing automation software market?

Major companies operating in the marketing automation software market are focusing on developing advanced technology, such as marketing automation integration solutions, to gain a competitive edge in the market. A marketing automation integration solution refers to the process of combining and connecting different marketing tools, platforms, or software applications to streamline and automate various marketing tasks and processes. For instance, in January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. With the help of these recently released connectors, organizations and charities may use HubSpot's marketing automation tools to develop compelling marketing campaigns and communications using the YourMembership association management system or the Raiser's Edge NXT donor management system.

What are the key regional dynamics of the marketing automation software market, and which region leads in market share?

North America was the largest region in the marketing automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What Does The Marketing Automation Software Market Report 2025 Offer?

The marketing automation software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

Marketing automation software refers to the software that streamlines and automates marketing tasks, such as email campaigns and social media posts, to improve efficiency and target audience engagement. These systems allow for individualized lead and customer interaction, efficiency gains, and streamlining of marketing procedures.

Purchase the exclusive report now to unlock valuable market insights:
Marketing Automation Software Market Report 2025

About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.

Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.

Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: info@tbrc.info

Follow Us On:
LinkedIn: The Business Research Company | LinkedIn
Twitter: The Business Research Company (@tbrc_info) on X
Facebook: The Business Research Company | London
YouTube: The Business Research Company
Blog: Future Outlook of the Electrical And Electronics Ceramics Market: Growth, Trends, and Emerging Opportunities Explored - Latest Global Market Insights
Healthcare Blog: Latest Healthcare Research Reports - By The Business Research Company
Global Market Model: Global Market Intelligence Database