Future of the Global Stevia Market: Growth Projections and Key Trends (2025-2034)

 

The stevia market size has grown rapidly in recent years. It will grow from $0.92 billion in 2024 to $1.03 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%.  The growth in the historic period can be attributed to health and wellness trends, increasing obesity concerns, preference for natural ingredients, regulatory support, consumer shift from artificial sweeteners.

The stevia market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%.  The growth in the forecast period can be attributed to continued health consciousness, rising diabetes awareness, expanding food and beverage industry, preference for clean label products, global dietary shifts. Major trends in the forecast period include development of stevia-infused functional and wellness products, increasing utilization in non-alcoholic and alcoholic beverages, introduction of stevia-based sweet snacks and confectionery, shift towards clear and transparent stevia labeling, collaborations and partnerships in stevia research and development.

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What are the key forces behind the stevia market's growth in recent years?
The rising prevalence of diabetes and obesity is expected to propel the growth of the stevia market in the forecast period. The main causes leading to obesity are unhealthy lifestyle, physical inactivity, overeating, genetics, increase in stress levels which rises the risk of diabetes, heart disease, and certain cancers. For instance, in April 2024, according to the Office for Health Improvement and Disparities, a UK-based Department of Health and Social Care, in the year ending November 2022, 63.8% of adults aged 18 and older were classified as overweight or obese, representing an increase of 0.5% from the previous year. Thus, the demand for stevia is estimated to increase, driving the growth of the market.

What are the major segments of the stevia market?
The stevia market covered in this report is segmented –
1) By Product: Powder, Liquid, Leaf
2) By Nature: Organic, Conventional
3) By Application: Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, Other Applications

Subsegments:
1) By Powder: Granulated Stevia Powder, Stevia Extract Powder
2) By Liquid: Liquid Stevia Drops, Concentrated Liquid Stevia
3) By Leaf: Dried Stevia Leaves, Fresh Stevia Leaves

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Which companies dominate the stevia market?
Major companies operating in the stevia market include  Cargill Inc., Archer Daniels Midland Company, PepsiCo Inc., The Coca-Cola Company, Ingredion Incorporated, WhiteWave Services Inc., Tate & Lyle plc, SunOpta Inc., SweetLeaf Stevia, BENEO GmbH, Stevia Corp, Real Stevia Company, Sweet Green Fields LLC, Guilin Layn Natural Ingredients Corp, S&W Seed Co, GL Stevia Co Ltd., Sunwin Stevia International Inc., PureCircle Ltd., Pyure Brands LLC, Bioplus Life Sciences Pvt Ltd., Evolva Holding S.A., GLG Life Tech Corp, Foodchem International Corporation, Hunan Nutramax Inc., Sunrise Nutrachem Group Co Ltd., Zhucheng Haotian Pharma Co Ltd, Wisdom Natural Brands, Shandong Aojing Biotechnology Co Ltd., Morita Kagaku Kogyo Co Ltd, Ganzhou Julong High-Tech Industrial Co Ltd., Arista Industries Inc., Martin Bauer GmbH Co, Health Plus Inc., Kerry Group plc, Whole Earth Brands Inc., Layn Corporation, Taos Inc., Biolotus Technology Jiangsu Inc., Sino-Food Machinery Co Ltd., Nutra Food Ingredients LLC

What major trends will shape the stevia market during the forecast period?
Major companies operating in the stevia market are developing innovative products, such as liquid stevia-based sweeteners, to meet larger customer bases, increase sales, and increase revenue. Liquid stevia-based sweeteners are sweetening products derived from the leaves of the stevia plant (Stevia rebaudiana) that have been processed into a liquid form. For instance, in July 2022, Sweegen, Inc., a US-based manufacturer of stevia-based sweeteners, launched Bestevia LQ. Bestevia LQ stands out with its unique features tailored for applications such as carbonated soft drinks, confectionery items, liquid sweeteners, dessert toppings, and concentrated fruit or flavored syrup. Specifically designed to tackle solubility challenges, enhance product stability, and facilitate precise measurement, Bestevia.LQ is formulated for ease of handling in both laboratory and factory environments. Notably, it caters to companies with manufacturing facilities that do not utilize stevia in powder form, offering a convenient alternative.

What are the key regional dynamics of the stevia market, and which region leads in market share?
The countries covered in the stevia market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Does The Stevia Market Report 2025 Offer?
The stevia market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.

Stevia is a non-nutritive or zero-calorie sugar substitute made of steviol glycosides from the leaves of the stevia plant. It has no artificial ingredients and can be used as a natural sugar alternative to reduce calorie consumption.

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